Good to see you’re interested in our explanatory animations. Animation videos are exceptionally suitable to convey a complicated story in an appealing and clear way. They couple information to emotions and in doing so stimulate action. That’s why we call them Emations.

In one minute, our short explanatory animations explain that which usually requires very many words.

Why an explanatory animation?

Our brains are primarily set up to process audio-visual communication. Did you know that 80 to 90 percent of the things we remember are based on images? A visual message has far more sticking power than a textual message. This is why explanatory animations are so effective. Animations are the perfect elevator pitch and increase your online findability via Google. They’re easily shareable via social media and generate measurable revenue for your communication.

The application of our explanatory animations:

  • Explaining a new product, service or concept
  • Instruction video
  • Anchor winch internal communication programme
  • Sales conversation tool
  • Elevator pitch
  • Commercial
  • Societal question

What do we develop?

In one minute, an animation can explain something which usually requires very many words. Your 2D animation is given a clear, modern, illustrative style with a lively background. Worlds in which you can recognise yourself. The animation is cast into the brand’s corporate identity. Think of logos, fonts and colours.

  • On-site brainstorm
  • A modern, illustrative style that fits with the story
  • Throughput time of 15 working days
  • Voice actor optional
  • Music optional
  • Video duration 60 – 75 seconds

The process

We develop our explanatory animations tailor-made. The development is done via a clear and orderly procedure: (these steps will be briefly explained, if required)

1: Brainstorm 2: Script 3: Storyboard 4: Animating 5: Soundscape 6: Delivery

Development of the script

The foundation of every good explanatory video is a gripping, creative story. We usually make use of the following logical build-up when writing a script:

  1. A gripping introduction, issue or “hook”
  2. The solution for this
  3. How does it work?
  4. What are the advantages?
  5. What is the call to action?

Would you like to know more?

Curious how we can cast your story into an explanatory animation? We will gladly join you in considering your case. Please contact Matthijs for more information +31 (0)20 – 261 91 14 . Or fill in our contact form.

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