The ‘Akkoord Verbetering Productsamenstelling’ (Agreement for the improvement of product composition) has the aim of reducing the amount of salt, saturated fat and calories (sugar and fat) in products. This results in a healthier product supply.

Around this theme we developed an animation that was shown on an international congress. In addition we made infographics showing the results achieved for each product. In the ‘Akkoord Verbetering Productsamenstelling’, parties indicate how they will commit themselves jointly, each from their own responsibility, to achieving their goals.